While you’re banning your kids from computer games and social networks, top youtuber MrBeast plans to raise $200 million in investment in his company at a $5 billion valuation and go public in two years.
MrBeast, aka Jimmy Donaldson, started his career on YouTube at the age of 13 in 2012: streamings of computer game walkthroughs.
But he gained real popularity in 2017, after publishing a video where he counted to 100,000.
After that, it started: handing out money and expensive gifts on the street, reality shows and competitions in YouTube, for example, a copy of the squid game.
Content for the masses and the masses love it.
Today MrBeast is the most popular youtuber in the world, 371 million subscribers on the main channel, 66 billion views.
The holding company, Beast Industries, made $500 million last year: half on content, half on murch chocolates.
The money for content is almost entirely re-invested in the production of new content – look, it’s cosmic. The Mr. Beast team has a cool upbeat approach to project management, their guide has recently appeared online, be sure to read it! I’ll post it in the next post.
By the way, Mr. Beast is only 26. According to the best entrepreneurial traditions, he didn’t finish university.
Who do your kids want to be like?
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